Eberl, Ulrich; Puma, Joerg

Innovative Minds

A Look Inside Siemens´ Idea Machine

2007, 259 pages, 73 colored illustrations, hardcover
€ 34,90

Innovative Minds: A Look Inside Siemens’ Idea Machine tells the story of 30 innovations – the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary – and covers the entire spectrum of people and processes involved in their development. The book provides a unique insight into the multi-dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, customer orientation, teamwork – and an ample measure of luck.
Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation – whether in a strategic or hands-on capacity – in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.


German edition: Innovatoren und Innovationen